SEM / Google Ads

Master Google Ads (SEM) from beginner to advanced level. Learn how to create, manage, optimize, and scale high-performing paid advertising campaigns that drive targeted traffic and deliver strong ROI.

Created by

Asogbon Samuel

(0 Reviews)

01:00:00 Hours

0 Enrolled

English

Last updated

Tue, 07-Apr-2026

Course description

This comprehensive SEM/Google Ads course teaches you how to run profitable paid search campaigns on Google. You will learn the full lifecycle of Google Ads from account setup and keyword research to campaign creation, bidding strategies, ad copywriting, remarketing, conversion tracking, and advanced optimization techniques.

The course covers Search Campaigns, Display Campaigns, Shopping Campaigns, Video Campaigns (YouTube), and Performance Max campaigns. You will also learn how to analyze performance data, reduce wasted spend, improve Quality Score, and scale campaigns effectively.

By the end of this course, you will be able to build and manage professional Google Ads campaigns for businesses, clients, or your own projects with confidence.

What will i learn?

Set up and structure a professional Google Ads account Conduct in-depth keyword research and competitor analysis Create high-converting Search, Display, Shopping, and Performance Max campaigns Write compelling ad copies and extensions Master bidding strategies and budget management Implement conversion tracking and remarketing Analyze campaign performance and optimize for better ROI Reduce wasted ad spend and improve Quality Score

Requirements

Basic understanding of digital marketing concepts
A Google Ads account (free to create)
No prior Google Ads experience required

Frequently asked question

Yes. It starts from the absolute basics of Google Ads and gradually moves to advanced strategies.

Yes. The course includes practical steps for creating and managing live Google Ads campaigns.

No. You can start practicing with a small daily budget. Many exercises can also be done in Google Ads demo mode.

Asogbon Samuel

View profile Follow

₦55600

₦60000

Lectures

16

Quizzes

4

Skill level

Intermediate

Expiry period

3 Months

Certificate

Yes

Remove from cart Add to cart Buy now

~~₦75000~~

Enroll now

SEM / Google Ads

Course description

What will i learn?

Requirements

Frequently asked question

Is this course suitable for complete beginners?

Will I learn how to run actual paid campaigns?

Do I need a big budget to practice?

Introduction to Search Engine Marketing (SEM) 5 Lessons 00:15:00 Hours

Google Ads Account Setup & Campaign Structure 5 Lessons 00:15:00 Hours

Bidding Strategies & Optimization 5 Lessons 00:15:00 Hours

Advanced Google Ads & Measurement 5 Lessons 00:15:00 Hours

Asogbon Samuel

₦55600

₦60000

Lectures

16

Quizzes

4

Skill level

Intermediate

Expiry period

3 Months

Certificate

Yes

Related courses

Intermediate

Social Media Marketing

₦50000

Intermediate

Email Marketing

₦45000

Intermediate

Content Strategy

₦45000

Intermediate

Video Marketing

₦50000

Intermediate

Influencer Marketing

₦50000

Intermediate

Affiliate Marketing

₦55000

Intermediate

AI in Marketing

₦55000

Intermediate

Mobile Marketing

₦45000

Intermediate

Marketing Funnels

₦55000

Intermediate

Analytics (GA4)

₦50000

Advanced

Generative Engine Optimization (GEO)

₦60000

Advanced

Digital Strategy

₦60000

Are you sure ?