Course description
This Marketing Funnels course teaches you one of the most important frameworks in modern digital marketing how to move prospects through a structured buying journey.
You will learn the full funnel structure (TOFU, MOFU, BOFU), customer journey mapping, lead generation strategies, nurturing sequences, conversion optimization, and post-purchase retention funnels.
The course covers practical funnel building using tools like landing pages, email automation, WhatsApp flows, retargeting ads, and checkout optimization. You will also learn A/B testing, conversion rate optimization (CRO), upselling/cross-selling techniques, and how to fix common funnel leaks.
Real-world projects include building a complete marketing funnel for an e-commerce business, creating a lead magnet + welcome sequence, designing a sales funnel with landing pages, and optimizing an abandoned cart recovery system.
