Analytics (GA4)

Master Google Analytics 4 (GA4) from setup to advanced analysis. Learn how to track, measure, and optimize digital marketing performance with data-driven insights.

Created by

Asogbon Samuel

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01:00:00 Hours

0 Enrolled

English

Last updated

Wed, 15-Apr-2026

Course description

This GA4 course provides complete training on Google Analytics 4 - the current standard for web and app analytics.

You will learn how to install and configure GA4 correctly, understand the new event-based model, set up conversions and custom events, build audiences and segments, create reports and dashboards with Looker Studio, and connect GA4 with Google Ads, Search Console, and other platforms.

The course covers acquisition, engagement, monetization, and retention reports, e-commerce tracking, cross-device analysis, AI-powered insights, and how to turn data into actionable marketing decisions.

You will work on practical projects such as setting up GA4 for a real website, building custom dashboards, creating campaign performance reports, and using data to optimize marketing efforts.

What will i learn?

Install and configure Google Analytics 4 properly Set up events, conversions, and custom tracking Build audiences and segments for remarketing Create professional dashboards using Looker Studio Analyze user behavior and campaign performance Connect GA4 with Google Ads and other tools Use AI insights for better decision making Measure and improve marketing ROI using data

Requirements

Basic digital marketing knowledge
Access to a website or Google Demo Account
Google account

Frequently asked question

Yes. It starts with setup and basics before moving to advanced analysis.

Yes. Creating visual dashboards with Looker Studio is a core part of the course.

No. You can use Google’s demo account for practice.

Asogbon Samuel

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₦50000

₦60000

Lectures

16

Quizzes

4

Skill level

Intermediate

Expiry period

2 Months

Certificate

Yes

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Analytics (GA4)

Course description

What will i learn?

Requirements

Frequently asked question

Is this GA4 course suitable for beginners?

Will I learn Looker Studio?

Do I need my own website to practice?

Introduction to Google Analytics 4 5 Lessons 00:15:00 Hours

Events, Conversions & Data Collection 5 Lessons 00:15:00 Hours

Reports & Visualization 5 Lessons 00:15:00 Hours

Advanced Analysis & Optimization 5 Lessons 00:15:00 Hours

Asogbon Samuel

₦50000

₦60000

Lectures

16

Quizzes

4

Skill level

Intermediate

Expiry period

2 Months

Certificate

Yes

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