Course description
This Content Strategy course teaches you how to build a complete, results-driven content marketing system that works in 2026.You will learn how to develop a content strategy from scratch including audience research, content pillars, content calendars, editorial planning, topic clustering, and measuring content performance.
The course covers different content types (blog posts, videos, infographics, podcasts, ebooks, social media content, etc.) and how to repurpose content across multiple channels. You will also learn how to integrate AI tools (ChatGPT, Claude, Gemini, etc.) into your content creation workflow while maintaining authenticity and brand voice.
You will work on practical projects such as creating a 3-month content calendar, developing content pillars for a brand, writing SEO-optimized blog posts, and building a content repurposing system.
Special emphasis is placed on aligning content with business goals, improving topical authority, and using content to support SEO, social media, email marketing, and sales funnels.
