Course description
This comprehensive Social Media Marketing course equips you with the skills to develop and execute effective social media strategies for businesses, brands, and personal projects.
You will learn how social media algorithms work in 2026, how to create high-performing content for each platform, build and grow engaged communities, manage social media calendars, analyze performance, and run profitable paid social advertising campaigns on Meta, TikTok, and LinkedIn.
The course covers organic growth strategies, content types (Reels, Stories, Carousels, Lives, Threads), community management, crisis handling, influencer collaboration basics, and how to measure ROI using platform analytics and Google Analytics 4.
You will work on real-world projects including building a complete social media strategy for a brand, creating a 30-day content calendar, running a live paid campaign, and building a professional social media portfolio.
