Course description
This Video Marketing course teaches you how to harness the power of video currently one of the most effective forms of content in 2026.You will learn the full video marketing workflow: strategy development, scripting, storyboarding, filming, editing, optimization, distribution, and performance analysis. The course covers both short-form video (Reels, TikTok, YouTube Shorts) and long-form video (YouTube, webinars, brand stories).
Key topics include video content strategy, hook creation, storytelling techniques, video SEO (YouTube SEO), thumbnail design, captioning, analytics, paid video advertising, and repurposing video content across multiple platforms.
You will gain hands-on experience using tools like CapCut, Canva, Adobe Premiere Pro (basics), and YouTube Studio. Real-world projects include creating a complete video content strategy, producing a brand promo video, building a YouTube channel, and launching a short-form video campaign.
