Generative Engine Optimization (GEO)

Master Generative Engine Optimization (GEO) - the next evolution of SEO. Learn how to optimize content and brands for AI-powered search engines like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews.

Created by

Asogbon Samuel

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01:15:00 Hours

0 Enrolled

English

Last updated

Wed, 15-Apr-2026

Course description

This forward-looking Generative Engine Optimization (GEO) course teaches you how to rank and get visibility in the new era of AI-generated answers.

You will learn how AI search engines work, why traditional SEO is changing, and how to optimize content so that your brand, products, or expertise appear in AI responses (ChatGPT, Perplexity, Claude, Gemini, etc.).

Key topics include:

Understanding Generative Engine Optimization vs Traditional SEO
Optimizing content for AI citations and brand mentions
Creating “sourceable” and authoritative content
Using structured data and schema for AI understanding
Prompt engineering for better AI visibility
Building topical authority for generative search
Measuring GEO performance and tracking brand mentions in AI outputs
Strategies for businesses, creators, and e-commerce

You will work on practical projects such as optimizing existing blog posts for GEO, creating new GEO-optimized content, building an AI-friendly brand strategy, and analyzing how your content appears in generative search results.

What will i learn?

Understand how generative AI search engines work Optimize content specifically for AI-generated answers Increase brand visibility and citations in ChatGPT, Perplexity, and Gemini Create authoritative, sourceable content that AI prefers Use structured data and technical methods to help AI understand your content Measure and track your performance in generative search Build a long-term GEO strategy alongside traditional SEO

Requirements

Access to AI tools (ChatGPT, Perplexity, Gemini)
Basic understanding of SEO and Content Strategy (recommended)

Frequently asked question

Traditional SEO focuses on ranking in Google search results. GEO focuses on getting your content cited and mentioned in AI-generated answers (ChatGPT, Perplexity, etc.).

It assumes basic SEO and content knowledge. If you have completed the SEO and Content Strategy courses, you will be well prepared.

Yes. As AI search becomes more dominant, GEO skills will become increasingly important alongside traditional SEO.

Asogbon Samuel

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Generative Engine Optimization (GEO)

Course description

What will i learn?

Requirements

Frequently asked question

What is the difference between SEO and GEO?

Is this course suitable for beginners?

Will this still be relevant in the future?

Introduction to Generative Engine Optimization 5 Lessons 00:15:00 Hours

Core GEO Strategies 5 Lessons 00:15:00 Hours

Technical & On-Page GEO Optimization 5 Lessons 00:15:00 Hours

Practical GEO Implementation 5 Lessons 00:15:00 Hours

Advanced GEO & Strategy 5 Lessons 00:15:00 Hours

Asogbon Samuel

₦60000

₦65000

Lectures

20

Quizzes

5

Skill level

Advanced

Expiry period

2 Months

Certificate

Yes

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