Influencer Marketing

Master Influencer Marketing strategy, campaign execution, and ROI measurement. Learn how to find, vet, collaborate with, and manage influencers to amplify brand reach and drive sales.

Created by

Asogbon Samuel

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01:15:00 Hours

0 Enrolled

English

Last updated

Mon, 13-Apr-2026

Course description

This Influencer Marketing course teaches you how to build successful influencer partnerships in today’s creator economy.

You will learn how to develop an influencer marketing strategy, identify the right influencers (micro, macro, and nano), vet them properly, negotiate deals, create effective campaign briefs, manage collaborations, track performance, and measure ROI.

The course covers different types of influencer campaigns (gifting, paid partnerships, affiliate, ambassador programs), legal aspects (disclosure, contracts), platform-specific strategies (Instagram, TikTok, YouTube, LinkedIn), and how to combine influencer marketing with other channels like paid ads and content marketing.

You will work on practical projects including building an influencer outreach list, creating campaign briefs, managing a mock influencer campaign, and analyzing campaign results.

What will i learn?

Develop a complete influencer marketing strategy Find and vet suitable influencers for any brand Create professional campaign briefs and contracts Negotiate fair deals with influencers Manage influencer campaigns from start to finish Measure influencer campaign performance and ROI Avoid common pitfalls and legal issues Build long-term influencer relationships

Requirements

Basic understanding of social media marketing
Access to social media platforms
No prior influencer marketing experience required

Frequently asked question

Yes. It starts with the basics and moves to advanced campaign management.

Yes. The course covers strategies for micro, macro, and nano influencers.

No. You will learn both paid and non-paid (gifting, affiliate, barter) approaches.

Asogbon Samuel

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Influencer Marketing

Course description

What will i learn?

Requirements

Frequently asked question

Is this Influencer Marketing course suitable for beginners?

Will I learn how to work with both micro and macro influencers?

Do I need a big budget to run influencer campaigns?

Introduction to Influencer Marketing 5 Lessons 00:15:00 Hours

Strategy & Planning 5 Lessons 00:15:00 Hours

Finding, Vetting & Outreach 5 Lessons 00:15:00 Hours

Campaign Execution & Management 5 Lessons 00:15:00 Hours

Measurement, Optimization & Scaling 5 Lessons 00:15:00 Hours

Asogbon Samuel

₦50000

₦60000

Lectures

20

Quizzes

5

Skill level

Intermediate

Expiry period

2 Months

Certificate

Yes

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