Course description
This capstone-style Digital Strategy course brings together everything you have learned across all previous modules. It teaches you how to think strategically and create comprehensive digital marketing plans for real businesses.
You will learn how to conduct situation analysis (SWOT, competitor analysis, audience audit), set clear business and marketing objectives, allocate budgets across channels, integrate SEO, SEM, social media, email, content, video, influencer, and AI strategies into one cohesive plan.
The course covers omnichannel marketing, campaign roadmap creation, resource planning, risk management, performance measurement frameworks (KPIs & OKRs), and how to present professional digital marketing strategies to clients or management.
You will work on a major final project: developing a complete 6–12 month Digital Marketing Strategy for a real or fictional business, including budget allocation, channel mix, content calendar, funnel design, and measurement plan.
This course prepares you to work as a Digital Marketing Manager, Consultant, or Strategist.
