Course description
This Email Marketing course teaches you how to use email as one of the most powerful and profitable digital marketing channels in 2026.You will learn the complete email marketing ecosystem from building and growing an email list, creating lead magnets, writing persuasive email copy, designing beautiful email templates, to setting up advanced automation sequences.
The course covers list segmentation, personalization, A/B testing, deliverability best practices, compliance with regulations (GDPR, CAN-SPAM, NDPR), and how to integrate email marketing with other channels like social media and funnels.
You will work hands-on with popular tools such as Mailchimp, Brevo (Sendinblue), ConvertKit, and ActiveCampaign. Real-world projects include building a welcome email sequence, abandoned cart recovery campaign, newsletter strategy, and a full 30-day automated campaign for a business.
Special focus is given to writing high-converting copy, designing mobile-responsive emails, measuring campaign performance, and calculating ROI.
