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SEM / Google Ads

SEM / Google Ads

Master Google Ads (SEM) from beginner to advanced level. Learn how to create, manage, optimize, and scale high-performing paid advertising campaigns that drive targeted traffic and deliver strong ROI.

₦55600

₦60000
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Has discount
Expiry period 3 Months
Made in English
Last updated at Wed May 2026
Level
Intermediate
Total lectures 16
Total quizzes 4
Total duration 01:00:00 Hours
Total enrolment 0
Number of reviews 0
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Short description Master Google Ads (SEM) from beginner to advanced level. Learn how to create, manage, optimize, and scale high-performing paid advertising campaigns that drive targeted traffic and deliver strong ROI.
Outcomes
  • Set up and structure a professional Google Ads account Conduct in-depth keyword research and competitor analysis Create high-converting Search, Display, Shopping, and Performance Max campaigns Write compelling ad copies and extensions Master bidding strategies and budget management Implement conversion tracking and remarketing Analyze campaign performance and optimize for better ROI Reduce wasted ad spend and improve Quality Score
Requirements
  • Basic understanding of digital marketing concepts
  • A Google Ads account (free to create)
  • No prior Google Ads experience required