Course description

In an era driven by data, understanding how to track and interpret digital footprints is essential for both marketing and security. This course explores the full spectrum of Digital Tracking & Monitoring, from browser-based cookies and pixels to server-side event tracking.

You will learn how to implement robust tracking systems using tools like Google Tag Manager (GTM), Segment, and PostHog. We also dive into the technicalities of Event-Driven Architecture, teaching you how to capture specific user actions and pipe that data into analytics engines or security dashboards. Crucially, the course balances technical implementation with Privacy Compliance, ensuring you can track effectively while adhering to GDPR, CCPA, and NDPR (Nigeria Data Protection Regulation) standards.

What will i learn?

• Implement Client-Side Tracking: Deploy cookies, pixels, and scripts to monitor web and mobile interactions.
• Master Google Tag Manager: Set up complex triggers, tags, and variables for advanced event tracking.
• Configure Server-Side Tracking: Understand and implement tracking that bypasses ad-blockers and improves site speed.
• Analyze Conversion Funnels: Map out user journeys and identify where users drop off in a digital process.
• Enforce Data Privacy: Implement

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