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Tracking

Tracking

Master the technologies and strategies behind digital tracking, data collection, and analytics to monitor user behavior and optimize system performance.

₦550000

₦600000
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Has discount
Expiry period 2 Months
Made in English
Last updated at Wed May 2026
Level
Advanced
Total lectures 0
Total quizzes 0
Total duration 0 Hours
Total enrolment 0
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Short description Master the technologies and strategies behind digital tracking, data collection, and analytics to monitor user behavior and optimize system performance.
Outcomes
  • Implement Client-Side Tracking: Deploy cookies, pixels, and scripts to monitor web and mobile interactions.
  • Master Google Tag Manager: Set up complex triggers, tags, and variables for advanced event tracking.
  • Configure Server-Side Tracking: Understand and implement tracking that bypasses ad-blockers and improves site speed.
  • Analyze Conversion Funnels: Map out user journeys and identify where users drop off in a digital process.
  • Enforce Data Privacy: Implement
Requirements
  • Basic knowledge of HTML, CSS, and JavaScript.
  • Familiarity with web browsers and Developer Tools (Inspect Element).
  • A basic understanding of data structures (JSON, Arrays).
  • No prior experience with analytics tools is required, but a